Its leader and mayoral candidate was Michel Brûlé, a publisher, author, and singer familiar in Quebec media circles.
A 2013 news article described him as the second largest publisher in Quebec in terms of sales; one of his companies, Éditions les Intouchables, focused on the publication of children's books.
The party's platform called for a reduction in the number of elected municipal officials from 103 to 31, an increased focus on arts and culture in public spaces, and free public transit for the elderly and parents with young children.
[2] Intégrité Montréal ran twenty-four candidates in 2013; in addition to Brûlé, the party ran five candidates for borough mayor positions, seventeen for Montreal city council, and two for borough council seats.
Brûlé received 6,308 votes (1.36%) and finished fifth in the mayoral contest, and none of the party's other candidates were successful.