[1] Jakobsson almost immediately focused on the blossoming Gothenburg music scene that had many popular bands that were unsigned.

[5] He decided to contact their manager Lars Fryklund for a meeting shortly after their victory in the Västkusens Beatles contest.

[11] This deal also gave Jakobsson access to EMI's studio on Sandhamnsgatan in Stockholm which he promtply took advantage of.

[12][13][14][15] Also in 1966, several singles released on the label also sold over 100.000 copies, most notably Tages "In My Dreams", which was a number one hit on both Tio i Topp and Kvällstoppen.

[16] The reason behind this was that Tages were offered a contract by another EMI sub-label, Parlophone Records, who could afford them more studio time and a bigger budget.

[21] They had multiple entries on Svensktoppen, starting in 1966 with "Sju ensamma kvällar" which reached number five on that chart in August 1966.

[2] However, also in 1971, Thorleifs was signed to Platina due to the connection of manager Roddy Olofsson who was acquainted with Agnetha Fältskog.

[34] These were arguably the most commercially successful of all Platina artists, debuting on Svensktoppen with "I Mexicos land" which reached number nine.

[2] Thorleifs released their debut album Kommer hem till dig in 1973,[36] which although failed to chart was a strong seller on the Swedish market.

[43] Most of the artists releasing records on the label during this time had one thing in common was that most of them were local, obscure band who primarily played either punk rock, new wave or synth-pop.

[2] However, as many of these bands were obscure no commercial success could be garnered, and as such Platina became financially struck and Jakobsson finally decided to shut it down in 1989.