Play Like a Champion Today

Play Like a Champion Today is a saying written on a sign in the 1940s by Bud Wilkinson, the coach of the University of Oklahoma Sooners football team, to inspire the players as they entered Owen Field.

It is located overhead in the tunnel leading out to the field in the south end zone at the renamed Oklahoma Memorial Stadium.

[1] The University of Oklahoma Sooners football team has used a sign with the phrase since the late 1940s, under coach Bud Wilkinson.

[1] For away games a travel version is posted by equipment staff for the players to touch as they depart the locker room for the field.

As the team enters the field, the Sooners run under a crimson banner that displays 'Play Like a Champion' that is flanked by flags representing each of Oklahoma's seven national championships.