Playboy offered a small, one seating row convertible, which was one of the first to come standard from factory with a multi-part, retractable hardtop.
Horwitz recruited friends Norm Richardson (a skilled mechanic) and Charlie Thomas (a former Pontiac engineer).
In the wake of Preston Tucker's bad press they had difficulty forming a dealer network, and only finished 97 production cars before declaring bankruptcy in 1951.
[1] The original prototype shares the same general shape as the production model, but features a rear mounted engine layout and a soft folding top.
"[1] The Playboy had a 40 hp (30 kW) Continental[2] four-cylinder sidevalve[3] engine driving a three-speed manual transmission.