Artists recording for the label included Al Wilson, Barbi Benton, Blue Ash, Bobby Taylor & the Vancouvers, The Weapons of Peace, Brenda Patterson, Lois Fletcher, Jeanne French, Hamilton, Joe Frank & Reynolds, Ivory, Greg Kihn, The Rubinoos, Wynn Stewart, Mickey Gilley and Joey Stec.
Another notable artist is Jim Sullivan, whose second album (self titled) was released on Playboy.
Polar/ABBA manager Stig Anderson blamed the lack of greater U.S. success of their first single, "People Need Love", on the limited distribution resources of the label, as they were unable to meet the demand from retailers and radio programmers, and Polar changed distributors when ABBA won Eurovision in 1974, to Atlantic Records.
The label's biggest hit was Hamilton, Joe Frank & Reynolds' million-seller, "Fallin' in Love", which topped the Billboard Hot 100 in 1975 (also reaching #24, R&B).
Al Wilson also had a major hit for the label in 1976 when "I've Got a Feeling" reached #3 on the R&B chart (#29 pop).