With Eddie Kendricks singing lead (his first as a solo lead vocalist since 1966's "Get Ready"), it peaked on the Billboard Hot 100 Pop charts in the Top 30 at number 26, and number 4 on the Billboard R&B Singles charts.
[1] Billboard described the single as a "strong easy beat ballad loaded with sales appeal.
"[2] Cash Box said that it is "in a slow vein that carries new shades of power in the group’s familiar style" and is "backed by the solid Motown rhythm section.
"[3] The B-side, "How Can I Forget", is led by Paul Williams and was allegedly one of the earliest songs recorded by the group after Ruffin's departure.
Though "How Can I Forget" was also covered by Marvin Gaye, the Temptations' original did not appear on any album or compilation until 1994's Emperors of Soul box set.