[2] Plum TV was launched in 2004 by Tom Scott of Nantucket Nectars, film producer Cary Woods, Chris Glowacki, and general manager Brook Altman.

[8][6] In early October 2012, Plum TV received more funding, $4.4 million, from additional investors including Baroda Ventures and Double M Partners.

Plum TV also added two Titan Broadcast Management stations, WMFP-TV in Boston and WTVE in Philadelphia, as affiliates in a move to go nationwide.

[9] Plum TV was carried by cable providers in Aspen, Nantucket, the Hamptons, Martha's Vineyard, Telluride, Sun Valley, Vail, and Miami Beach.

Plum programming focused on home and real estate, décor, food and wine, style, travel destinations, health and wellness.