[3] The brewery name, Pilsner Urquell, which can be roughly translated into English as "the original source at Pilsen", was adopted as a trademark in 1898.
As part of agreements with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller in 2016, Pilsner Urquell was sold to Japan-based Asahi Breweries in 2017.
After the fall of communism in late 1989, the brewery was turned into a public share company, then renamed in 1994 after the Czech name of their famous beer, Plzeňský Prazdroj.
It includes the late Gothic malt house, kiln, original drying shed and two-level laying-down cellars with ice-cellar, which are hewn from the Plzeň substrata.
[14] Pilsner Fest is a two-day beer festival held each year by the brewery, with music by local bands on four stages in the town.