The Indian government's official airline, Air India, has its cabin crew wear specially designed Pochampally silk sarees.

[3] The weaving centers during ancient period was in Chirala and Jentrpeta towns situated between Vijayawada and Chennai but was discontinued for various reasons.

[3] It has found place in UNESCO tentative list of world heritage sites as part of "iconic saree weaving clusters of India".

The fabric is marketed through the cooperative society, many other linked organizations, the master weavers and the business houses in Pochampally.

Pochampally saree received Intellectual Property Rights Protection or Geographical Indication (GI) status in 2005.