In 1967, Podravka had its first cooperation with international companies and exported Vegeta to Hungary and the Soviet Union for the first time.

[7] In honour of Zlata Bartl, who was responsible for the development of Vegeta in 1959, the company created the Zlata-Bartl-Foundation in 2001.

That same year Podravka signed partnership agreements with Nestlé,[9] Heinz[10] and Unilever[11] and transformed the pharmaceutical subsidiary Belupo into a stock company.

[15] In 2009 a financial scandal led to the arrest of several board members under charges of corruption[16][17] 35 million Euros in company funds was secretly channeled in an attempt to acquire a large stake in Podravka.

The Croatian Deputy Prime Minister and former Podravka supervisory board member Damir Polančec resigned his government post.

[20] In 2012 Zvonimir Mršić became Podravka's chief executive officer and Dubravko Štimac was elected chairman of the supervisory board.

[21] In 2013, the company opened a Food innovation center in cooperation with the Ruđer Bošković Institute.