Point Blue Conservation Science, founded as and formerly named the Point Reyes Bird Observatory (PRBO),[1] is a California-based wildlife conservation and research non-profit organization.

Point Blue was founded in 1965 to study bird migration along the Pacific Flyway.

Point Blue has conducted the longest running population study of land birds in North America west of the Mississippi river (continuous since 1966) and has maintained a year-round research presence on the Farallon Islands since 1969.

In June 2013, the organization changed its name to Point Blue Conservation Science.

[3] In collaboration with Conserve.IO (EarthNC), Cordell Bank National Marine Sanctuary, Gulf of the Farallones National Marine Sanctuary and Channel Islands National Marine Sanctuary, Point Blue has developed the “Whale Aware” program, a new system for gathering near-real-time data on where whales are congregating so marine management agencies can alert ship operators and help prevent collisions with endangered whales in the San Francisco and Channel Islands regions.