The film follows high schooler Bird Fitcher, who is given a vintage Polaroid camera that holds dark and mysterious secrets.

Polaroid was theatrically released in Germany on January 10, 2019, by Wild Bunch, and in the United Kingdom on June 1, 2019.

It was released in the United States on September 17, 2019, on VOD and on October 11, 2019, in select theatres, by Vertical Entertainment, before streaming on Netflix.

Sarah and her friend Linda are going through a box of her late mother's belongings when they find a Polaroid camera.

Shy high school student Bird is given an old Polaroid camera by her co-worker Tyler, who got it from a garage sale.

Mina is taken to the hospital to undergo surgery for her arm; Devin and Kasey stay with her while Bird and Connor leave to learn more about the camera.

Bird and Connor research and discover that the camera was owned by a photography teacher Roland Joseph Sable from their school years ago.

In an attempt to stop the entity from killing them, Connor takes a picture of Pembroke, who reveals that Roland in truth often sexually assaulted Rebecca; Lena's version of the events was merely just to cover her husband's evil deeds.

The four students, including him, were Rebecca's friends trying to warn her of her father's actions upon finding her nude pictures in his possession.

Fearing the public would find out, Roland abducted them, prompting Rebecca to kill herself out of misplaced guilt.

Connor gets separated; the girls find safety in the school's showers, with Bird turning on the hot water to create heat to ward off Roland.

Bird reunites with Connor, and she has an idea that involves retrieving the camera and going somewhere where Roland can "fully develop".

Chris Bender, Jake Weiner and Jake Wagner produced with Benderspink, Roy Lee with Vertigo and Petter Onstad Løkke and John Einar Hagen with Eldorado Film, which had produced the short film with Klevberg in Norway.

[8] Vertical Entertainment acquired distribution rights to the film, and released it on September 17, 2019, on VOD and on October 11, 2019, in select theaters.

[10] In October 2018, Lantern Entertainment, which acquired The Weinstein Company's assets through its bankruptcy, including Dimension Films content; and 13 Films, an international distribution and finance company, struck a deal to co-distribute Polaroid internationally.