Located 16 kilometres (9.9 mi) north of Quito, and 6 kilometres (3.7 mi) from the equator, it is on the road to Ciudad Mitad del Mundo.
The village's main plaza, Plaza Yerovi, features two churches, the Church of El Senor del Arbol ("the Lord of the Tree"), as well as the parish church, which contains some religious paintings which are considered odd.
Dia de Santa Clara and the fiesta of El Senor del Arbol are both celebrated in July.
[1] The economy features a shoe industry, which uses parts of the maguey plant found in the region.
[3] The southern boundary of the Cara culture, extended to Pomasqui.