Between 1971 and 1974 Grand Ville hardtops featured more upright "formal" C-pillar and backlight treatments that were similar to those found on contemporary GM "C" platform cars (Oldsmobile Ninety Eight and Buick Electra) and not shared with the Bonneville or Catalina.

Popular options included air conditioning, power windows and driver's seat, tilt steering wheel, cruise control, AM/FM stereo with tape deck and much more.

One of the rarest options available on Grand Villes and other full-sized Pontiacs during this period was the adjustable brake and accelerator pedals offered from 1974 to 1976.

However, the oil crisis of late 1973 and early 1974 led to gasoline shortages, long lines at filling stations, and high fuel prices.

[2] Grand Ville convertibles were rare, with production never exceeding 5,000 units per year during the model run.