[1][2] According to Jelani Cobb, writing in The New Yorker, the movement demands "federal and state living-wage laws, equity in education, an end to mass incarceration, a single-payer health-care system, and the protection of the right to vote.

"[3] The aim of the campaign centers on connecting movements that seem to be interconnected, such as racism, sexism, anti-Native American policies, ableism, and classism.

[4] The campaign takes its name from the original 1968 Poor People's Campaign, which was an effort to gain economic justice for poor people in the United States, organized by Martin Luther King Jr. and the Southern Christian Leadership Conference (SCLC), and carried out under the leadership of Ralph Abernathy in the wake of King's assassination.

"[1] The campaign is supported by the International Union, United Automobile, Aerospace, and Agricultural Implement Workers of America (UAW).

[9] People within the movement are also participants in other organizations who feel that their goals are being pushed forward by the campaign, such as "Fight for $15", who aims to raise the national minimum wage to a living wage; Our Children, Our Future, a West Virginian group including Amy Jo Hutchison that organizes parents of children to fight against poverty; and Voices of Community Activist and Leaders - New York, a group from Harlem that builds power for New Yorkers who are impacted by HIV/AIDS, mass incarceration, drug wars, and homelessness.

[13] On June 23, the campaign hung two banners on both sides of a raised stage at the National Mall that read, "Fight Poverty Not The Poor.