Pop City was a weekly online magazine whose content focused on news and features about Pittsburgh, Pennsylvania.
The content focused on talent, innovation, diversity, and environment.
[3] The costs were defrayed by pledges from the Urban Redevelopment Authority, The Pittsburgh Cultural Trust, and the Allegheny Conference on Community Development.
[1] The publication held 39,000 subscribers and a team of two dozen stringers.
[5] Though Eve Picker was the first publisher,[1] Tracy Certo ran the publication for eight years.