Popovo (Bulgarian: Попово [ˈpɔpovo], from поп, pop, meaning "priest", and the placename suffix -ovo, literally "the priest's village") is a town in northeastern Bulgaria, part of Targovishte Province.

[2] The town is built along the length of the Popovska river (also called Popovski Lom or Kalakoch Dere) on top of two hills opposite from one another and in the valley as well.

Not long ago, before the corrections to the Sofia-Varna railway line were completed, the tracks ran by the suburbs of the city.

[3] There are three prehistoric mounds left by Eneolithic and Chalcolithic settlements in the Popovo area, one northwest of the city and those in the Nevsky and Seyachi neighbourhoods, as well as nine Thracian tombstones from the Roman epoch.

The nearby Roman fort at Kovachevsko kale is notable for its size and remaining walls.