Porto Carras has garnered a reputation as a popular destination particularly among Serbian tourists, who comprise as much as 90% of monthly visitor traffic.

Its array of amenities, including luxurious hotels, a marina, a casino, and a golf course, coupled with its proximity to Serbia, have contributed to its appeal within this demographic.

[2] In April 2020, Porto Carras changed ownership and became a member of Ivan Savvidis' controlled Belterra Investments.

Porto Carras is home to the biggest private marina in northern Greece, having berths for 315 boats.

During June 2003, Porto Carras was the place of the Thessaloniki European Union Summit; organized under the Greek Presidency, during which the draft Constitution of the E.U.