The newspaper, billed as the first Croatian business daily, was originally launched in March 2004.

[2] The paper also runs the Poslovni.hr website, which re-publishes feature articles from the print edition along with shorter breaking news items and a full overview of daily stock market indices from the Zagreb Stock Exchange and other stock exchanges from the region.

The newspaper was acquired by the Austrian-based Styria Medien AG media company in March 2008, one of the two largest media groups operating in Croatia which also owns the Večernji list daily and 24sata tabloid.

[3][4] At the time, the paper's main competitor on the local market was Business.hr, which folded in 2014.

[5][2] It also won several graphic design accolades: for Best Typography in the 2008 European Newspaper Awards,[6] and in 2009 for Best Front Page in the national newspaper category, for two front pages published in May 2009.