10:10 was established by the team that produced climate change docudrama The Age of Stupid, and originally focused on helping people and organisations reduce their carbon emissions by 10% in 2010.
[2] In the first 72 hours 10,000 people, businesses and organisations signed up, including ZSL London Zoo, the Royal Opera House and Tottenham Hotspur Football Club.
The campaign aims to help local communities reimagine their own neighbourhoods where car dependency is a thing of the past; and to co-design and deliver practical grassroots solutions that reduce motor traffic dominance.
[citation needed] In 2019, the charity launched Climate Perks - a scheme which enables employers to offer paid ‘journey days’ to empower staff to choose low-carbon holiday travel.
The charity believes that helping to shift these travel habits is the quickest and smartest way to keep carbon emissions from planes in check, whilst ensuring those with the most responsibility to cut down are most empowered to take action.
Employers that have signed up to the scheme include Aldersgate Group, Bennetts Associates, Direct Ferries, Nature Save, Rocketer, Wholegrain Digital and Reactive Graphics.
The corporate mission is focussed on decarbonising rail traction networks through the development and connection of unsubsidised, direct-wire renewable generation with significant social impact for line-side communities.
[10][11][12][13][14] Possible also claims to be in touch with seven 'copycat' groups that aim to follow in REPOWERBalcombe's footsteps, several of which are in communities close to proposed fossil fuel drilling projects.
In autumn 2015 it will be running a national share offer and fundraising effort to finance the building of a 5 MW solar farm in the nearby village of West Hoathly.
Possible's original campaign encouraged and supported individuals and organisations to cut their carbon emissions by 10% in 2010, and gave the group its name, 10:10 Climate Action.
They included chef Hugh Fearnley-Whittingstall, fashion designer Vivienne Westwood, TV and radio presenter Kevin McCloud, and actor Peter Capaldi.
[21][24][25] The organisations signed up included King's College London, the Science Museum,[26] Royal Mail,[27] Tottenham Hotspur football club,[28] Adidas,[29] and the entire Methodist Church of Great Britain.
[30] Possible attracted significant international interest following its UK launch, and on 9 April 2010,[31] the group announced 10:10 Global, a network of 'hubs' running their own local or national 10% campaigns.
When the Conservatives and Lib Dems came to office in May 2010, David Cameron and Nick Clegg pledged to cut central government's carbon by 10% in 12 months.
[34] Transport for London cut the carbon emissions of ten stations by 10% over the year, including Victoria and Bank, by reducing escalator service at off-peak times.
Possible formed and headed a coalition of 83 organisations supporting the Bill, and employed public mobilisation as a primary tactic to move it through the parliamentary process.
On 1 October 2010, Possible released the satirical short film No Pressure in which children and adults are graphically blown up for being insufficiently enthusiastic about the project, after being asked to participate at school and at work.
Although originally planned to be shown in cinema and television advertisements, Possible removed the film from their website and YouTube later on the day of release, following negative publicity.