It has created soft drinks such as "Manzana Postobón", an apple-flavored soda, and its most popular "Colombiana", a cola champagne.

Additional flavors of Postobón soda beyond apple include grape, orange, pineapple, and lemon.

Postobón has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname Hit.

Soon after, in Medellín, Colombia, their first product, called "Cola-Champaña", became very famous in bars, stores, social clubs, and homes.

Since 1998 to this date, Postobón sponsors football club Atlético Nacional (replacing Leona beer).