Poupéegirl briefly launched a Facebook application titled "Poupée Boutique" on July 21, 2010,[4] which was then closed on November 18, 2010, due to administrative reasons.

This included closing registration to new users, putting an end to releases on new items, and shutting down the pay-to-play jewels and friend invitation systems.

[7] The currency of the game was "ribbons", which could be earned by completing various tasks, including posting fashion items, logging in, dressing up avatars, and commenting on other users' photos.

The website's mascot, Katharine, owned a shop that regularly sold clothing pertaining to seasonal styles or monthly events.

Poupéegirl also endorsed collaborations or campaigns with brand names and celebrities, allowing users to buy items for their avatar specially designed by them or based on real-life products.

These included Coach,[11] Kosé's Happy Bath Day Precious Rose line,[12] Shiseido, Sanrio, Reebok, Louis Vuitton, Maybelline, Revlon, Kaela Kimura,[13] Aya Hirayama,[14] and Nozomi Tsuji.

[19] Completing certain objectives in all games allowed users to obtain secret codes that would unlock exclusive dress-up items for the avatars on the main website.