[1] This development caused an uproar among many customers who opposed the takeover of Australia's greenest electricity provider by a multinational oil company.

[4] Initially, they planned to sell electricity tokens in supermarkets, but they abandoned that idea due to cost and instead considered setting up an Internet marketplace.

In September 2008, Powershop bought its predecessor, Meridian Energy's Marketplace Innovations Business Unit, for NZ$1.26 million in stock.

[5] After 14 months of private beta testing, it was made unofficially available to all before being officially launched to the public on 22 February 2009.

They stated that they "welcome any initiatives to increase retail power competition", but are clear that "It's too early to tell whether you'll save money by changing to Powershop."