The archaeological zone of El Tajín is located approximately 15 kilometers (9.3 mi) from Poza Rica.

As one of the largest and most populous cities in Veracruz, Poza Rica is an important industrial and commercial center, and a central hub for several road transportation lines.

[1] However, the Poza Rica metropolitan area, which includes the municipalities of Cazones de Herrera, Coatzintla, Papantla and Tihuatlán, showed a total population of 521,080.

Recently the city has experienced a revival in economic activity, driven by investments in oil production by the parastatal PEMEX company.

This has brought a boom in trade, which together with its strategic location and concentration of services, causes a daily flow of residents from other towns, municipalities and nearby cities like Papantla, Gutiérrez Zamora, Tecolutla, Martínez de la Torre and Tihuatlán in the state of Veracruz.

This extends its area of influence of the neighboring towns and villages State of Puebla that converge to it for various reasons, among which are health, employment, education or shopping, as it is located in the major centers of supply, trade and services.

[2] Most pozarricenses profess the Catholic faith, but there are groups of Pentecostals, Latter-day Saints, Jehovah's Witnesses, evangelical Christians, and Baptists, among others.

In the city are various youth groups like emos, skaters, Punk, Rappers, Cholos, reggaeton, Rastafarians, metalheads, Goths, Darcketos, Popular, Zoot, Hippies and kpopers.

The main destinations are the beach which is just 45 kilometers from the city center as well as the archaeological site of El Tajin, where every year a summit is held.

The center of the city sits in a small valley on the basin river Cazones, in the coastal plain of the Gulf of Mexico, with an average altitude of 60 m, although most of the land sits on uneven ground and mostly hills northeast of the city, among which is the Cerro del Meson, with a maximum height of 242 meters.

The predominant soils are of the vertisol type, with a high content of clay forming expansive cracks in dry seasons.

The city is also surrounded by several Cazones River tributary streams such as the Mollejón, Hueleque, Salsipuedes and Arroyo Corn, which is regularly affected by flooding the annual rainy season.