Président (brand)

Président is a French dairy brand owned by Lactalis of Laval, Mayenne.

It is used for butter and for a range of industrially produced versions of traditional cheese.

The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business.

Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans".

»[1] (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)

Président-branded Camembert