She is best known for her role as Pooja Hemant Virani in Ekta Kapoor's Kyunki Saas Bhi Kabhi Bahu Thi[1] Shah is a Gujarati Jain by birth but her family has lived in Maharashtra for three generations.

[2] Prachi gained significant popularity for playing Tulsi's sister in-law in the hugely successful serial Kyunki Saas Bhi Kabhi Bahu Thi.

This led to multiple roles in serials produced by Ekta Kapoor up until she took a break from acting to focus on parenthood.

[3][4] She trained with her guru Ganesh Hiralal ji, of the seventh generation of the Hiralal family of the Jaipur gharana[5] and holds the Guinness World Record for performing 93 spins in one minute and in 2015 was appointed as the Kathak ambassador by the Government of India.

[6] In 2019, Shah attended the Cannes Film Festival moderating a session discussing women in global cinema.