The initiative was rebranded in 2016 as the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) to expand its scope and strengthen its mission of providing quality generic medicines at affordable prices to the public.
The campaign was undertaken through sale of generic medicines through exclusive outlets namely Jan Aushadhi Medical Store in various districts of the country.
In November 2016, to give further impetus to the scheme, it was again renamed as "Pradhan Mantri Bharatiya Janaushadhi Pariyojana" (PMBJP).
One-time incentive of ₹2.00 lakh is to be provided for furniture, fixtures, computers and printers to the PMBJP Kendras opened in North-Eastern states, Himalayan areas, island territories and backward areas mentioned as aspirational district by NITI Aayog or opened by women entrepreneur, disabled people, SCs, STs, and ex-servicemen.
Medicines are procured only from World Health Organization – Good Manufacturing Practices (WHO-GMP) certified suppliers to ensure the quality of the products.
Jan Aushadhi Store (JAS) can be opened by State Governments, reputed NGOs, trusts, private hospitals, charitable institutions, doctors, unemployed pharmacists or individual entrepreneurs by submitting an application.
of India, with the support of all the CPSUs for co-coordinating procurement, supply and marketing of generic drugs through the Jan Aushadhi Stores.
As of 2023, over 9,000 PMBJP Kendras operate across India, supported by subsidies, training programs, and quality assurance protocols to maintain public trust in generic medicines.