[12][13] However, he came to wider public attention when Citizens for Accountable Governance (CAG), an election-campaign group he conceptualised, helped the Narendra Modi-led Bharatiya Janata Party (BJP) win an absolute majority in the 2014 Lok Sabha election.

[19][20] Kishor worked in public health[21] programmes funded by the United Nations for eight years till 2011.

[22] In 2013, Kishor co-founded Citizens for Accountable Governance (CAG), a media and publicity company in preparation for the May 2014 general election of India, with Robbin Sharrma and others.

[23][24][25] Kishor and his team were credited with formulating an innovative marketing and advertising campaign for Narendra Modi— the Chai Pe Charcha discussions,[26] 3D rallies, Run for Unity,[14] Manthan and several social media programmes.

[7][3] Kishor and other CAG members regrouped as I-PAC to work with Nitish Kumar, in a bid to win a third term as Chief Minister in the Bihar Legislative Assembly election.

"[44] A year later on 2 May 2022, Kishor hinted toward the formation of a political outfit of his own with a tweet that said that it was time to go to the "Real Masters, The People" and on the path of "Jan Suraaj-Peoples Good Governance"[45]—similar to his last recent campaign titled "Baat Bihar Ki".

One of the stated goals of the campaign is to form a political party, which he estimates would fight its first election in the 2025 Bihar Legislative Assembly.