Prasoon Joshi (born 16 September 1971) is an Indian poet, writer, lyricist, screenwriter, communication specialist and marketer.

These early years all across the northern India – and spending time in places like Almora, Nainital (where his extended family and relatives still live), Tehri, Chamoli Gopeshwar, and later Rampur, Meerut and Delhi[16][17] – gave Prasoon a remarkable feel for the real Indian pulse that he is now celebrated for in his screenplays, dialogues, lyrics, and advertising.

[21] During his MBA education he decided to fuse his love for culture and art and his faculty for the commercial dynamic and make his career in advertising.

[23] Joshi is known for creating brand-building work for multinational brands including Nestle, Coca cola, Microsoft, Mastercard, L’Oréal, Intel X Box, Reckitt Benckiser, Unilever, Perfetti, J&J, as well as Indian Brands like Britannia, Saffola, Dabur, ITC foods, TVS motors, Reliance, Reliance Jio, Paytm, RadioMirchi, and media brands like  NDTV India (Sach dikhate hain hum), Times Now, CNBC, CNN IBN, and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan.

[24] His Happydent television commercial was listed by Bob Garfield of AdvertisingAge as one of his personal choices for the Cannes Gold in 2007,[25] and it was chosen by a Gunn Report poll as one of the 20 best ads of the 21st century.

[26][27] His works were utilized for various social campaigns in India: Swacch Bharat,[28] education, polio eradication, malnutrition, women empowerment,[29] child rights,[30] against student suicide, and UN millennium goals.

[33][34] Prasoon made his debut as a film lyricist with Rajkumar Santoshi's Lajja, a critical and commercial success, and this soon led to Yash Chopra's Hum Tum and a string of highly successful Bollywood films like Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6.

[39] Joshi was part of the select three-member Core Creative Advisory Committee for the Commonwealth Games 2010 opening and closing ceremonies, with Shyam Benegal and Javed Akhtar.

[44] He has been the lyricist for several Indipop albums which have been hits: Prasoon Joshi and Aamir Khan have decided to prepare 50 short films on malnutrition after being invited by the prime minister of India.