Released in 2007, being one of the earliest vertical music videos, the song was conceived as an anti-poverty anthem for the Millennium Goals for the United Nations.

In 1998, after averting a major crisis in the Middle East through diplomatic means, UN Secretary-General Kofi Annan had spoken the following words, "Never underestimate the power of prayer".

In his eyes, it was prayer that finally gave any material means the agency to make the world a better place.

The A. R. Rahman Foundation represents a movement to eradicate poverty through facilitation of education to poor and needy children.

Rahman Foundation, with Nokia Corporation to collect funds for the U.N. Millennium Development Programme aimed at eradicating poverty by the year 2015.

World Health Organization official Sathya suggested I should come up with a song for the tuberculosis cause for which U.N. had appointed me as their Brand Ambassador.