[3] In 1981, the association rebranded under the name Preferred Hotels Worldwide, and ended the personal referral system previously used for membership.

During this decade, the company also developed a 1,600-point inspection used to determine a hotel’s muster for inclusion in the group.

Further advancements were made in the company’s electronic distribution platform, and Preferred opened its first international sales offices.

[6][7]) By 2005, Casey Ueberroth had also joined the family business as a managing director for the western United States.

[11][12] In March 2015, the company rebranded, with five distinct hotel collections: Legend, LVX, Lifestyle, Connect, and Preferred Residences.