They set up on Berwick Street in London, and were soon joined by Albert's brother Fred, who eventually became the first sales manager of the recently created company.

In the beginning, they manufactured drums for other companies like John E. Dallas (with the "Jedson" trademark), then starting with "Premier" instruments.

[2] During World War II, the Government forced Premier to manufacture gun sights and electrical plugs and sockets for radar equipment.

[3] By 1986, Premier was one of the biggest factories in South Wigston, with 100,000 square feet covered and 180 employees.

[5] Once established in its new home in Kibworth Harcourt, Leicestershire, the brand was purchased by the online retailer Gear4music on 21 June 2021.