Premium Passport is a support system for large families in Ishikawa prefecture, Japan.
Families with three or more children under the age of 18 in Ishikawa prefecture can receive special discount cards, called Premium Passport or PRE-PASS, for shopping.
The prefectural government issues the card which offers discounts at supermarkets, restaurants, clothing stores and other retailers.
[1] Ishikawa Prefecture Governor Masanori Tanimoto explained the program was part of a strategy to encourage larger families in a nation with a falling birthrate,[2] and corporate cooperation was necessary to put the brakes on the decline in the number of children.
[3] The prefectural government expected to encourage companies to support employees who were raising children by offering ample maternity or child-rearing leave, among other steps.