The impetus for the move was a joint venture undertaken with Gillette to produce Action Transfers under the name Kalkitos.
Presto Magix were usually a comic book formatted set which was sold at stores like Kmart as well as supermarkets in England, Puerto Rico, Canada and the United States.
Many popular television shows, movies and entertainers of the era were featured, such as Popeye, Zorro, Mighty Mouse, Lone Ranger, Buck Rogers, Flash Gordon, Jabberjaw, Yogi Bear, The Flintstones, Richie Rich, Dynomutt, Scooby-Doo, Laff-A-Lympics, Bugs Bunny, Sesame Street, Masters of the Universe, E.T.
Historical subjects included - Battle at Little Big Horn / Battle of Midway / Discovery of America / Indian Ambush Animal-themed sets included - Animals of Africa / Farm Animals / Prehistoric Animals / The Undersea World Outer space-themed sets included - Invasion of Mission Control / Moon Exploration / Space Docking Fiction/fairy tale-themed included - Alice in Wonderland / Around the World in 80 Days / Little Bears / Little Red Riding Hood / Puss in Boots / Robin Hood Sports subjects included - The Bases Are Loaded / Grand Prix Formula I / Olympics / Soccer Hamburger restaurant chain Wimpy sold Presto Magix Star Wars sheets during the late 1970s.
As of 2024, the Presto Magix trademark with intent to use has been filed by New Frontier Marketing Associates, LLC in Millburn, New Jersey.