In April 2020, shortly after her breakthrough single "My Type" was certified 2× Platinum by the Recording Industry Association of America, Saweetie began teasing the phrase "Pretty B*tch Music" via social media.
[11][12] Saweetie released the song "Pretty Bitch Freestyle" as a promotional single in July 2020 alongside a low-budget,[13][14] homemade music video.
The song received a remix featuring rappers Post Malone, DaBaby and Jack Harlow in August 2020.
[17] "Tap In" would also go on to be certified Gold by the Recording Industry Association of America at the time of the release of the album's second single, "Back to the Streets" featuring Jhené Aiko, on October 23, 2020.
[23][24] "Tap In" was released on June 17, 2020, as the album's lead single, and was serviced to contemporary hit radio on August 11, 2020.
Saweetie told gal-dem that Pretty Bitch Music focuses on "exponential growth and producing artistry" and that it was made with the intent of wanting people to have fun and feel sexy and confident, while also presenting the importance of showing an example of women "being about your business".