It was announced in late November that Kara would be releasing a second mini-album, two months after "Rock U", with a fun "party" concept.

[1] Following the release of the song and the enthusiastic response it garnered, the group's name rose to the top of search results on numerous Korean portal websites, further boosting the girls' fame in South Korea.

In contrast to "Pretty Girl"'s cute and lively concept, the title track "Honey" is more wistful and features the members of Kara as soft, feminine women.

[11][12] Kara member Han Seung-yeon noted that the title track "Honey" climbed the charts much faster than "Pretty Girl" did, while Goo Hara stated that the song appealed to an older age group.

[1] The group began its comeback on all major music shows on December 4, 2008, the single's release date, starting with M.Net Countdown.

[15] During their first national performance on KBS's Music Bank, member Goo Ha Ra forgot part of the choreography and cried for an hour backstage.