[1] Like its competitors, such as ONTV and SelecTV, Preview was a scrambled UHF subscription channel requiring a special set-top box to decode the signal.
[7] Preview also progressively expanded its broadcast day; it moved up its start time two hours to 5 pm on March 1, 1983, over objections by the city of Worcester, which feared the loss of its commercial TV station to subscription programs.
[8] More Preview hours were freed up by 1984 when Nolanda Hill, the station's owner, axed most of its local programming in response to WSMW's insufficient studio space in Shrewsbury.
Cleveland's more affluent suburban areas were wired for cable much faster than anticipated, taking away a critical segment of Preview's potential customer base.
ATC exited Dallas not by shuttering its Preview service, but by selling it to Golden West Broadcasters, the parent company of VEU, in September 1982.
The system had only 10,000 subscribers, and KDNL owner Cox Enterprises announced before the end of the year it would drop Preview on February 28, 1983, laying off 77 employees in the process.