Price Drop was a British television shopping channel based in the UK, that ran daily live reverse auctions.

Along with the new name, new buying graphics were introduced on all three Bid Shopping channels and new idents compromising of different 3D products flying around the new logo designs were shown.

The new set primarily consisted of a brick-work wall design with blue and purple lighting filling the left and right window cut-outs.

In the centre of the simulated wall there was another cut-out which housed four LCD screen panels that constructed the main visual display on the Price Drop set; this also provided a backdrop for images and video behind the presenters and assistants.

On 23 April 2014, the Bid and Price Drop websites were updated with information regarding the administration, and the channels were pulled from Virgin Media and Sky Broadband.

Price Drop had to move to multiplex A on 1 October 2004, when ITV wanted the capacity to launch ITV3 a month later.

On 5 January 2009, Price Drop was removed from the Freeview digital platform, as Bid-Up Shopping lost its space on multiplex A.

It was outbid for renewal of its carriage contract by Discovery Networks UK, which launched the entertainment channel Quest.

A pilot retail outlet at the Hatfield Galleria opened in 2004 selling goods initially at close to RRP, and dropping the price each day.