[3][4] In the United States, "Price Tag" peaked at number 23 on the Billboard Hot 100 causing the song to appear on the 2011 compilation album Now That's What I Call Music!

The video features an oversized teddy bear, a money tree, and Jessie J as a ballerina in a large jewellery box.

"Price Tag" is an upbeat, "feel good" track, inflected with reggae bounce and a sing-along chorus with powerful vocals from Jessie J, slinky guitars, and a vintage backbeat.

[9][10] The drum beat for the song bears a striking resemblance to that of "Zimba Ku" by Black Heat, whose record label have filed a lawsuit alleging copyright infringement.

[13] Jessie J has been criticised by people who find the lyrics of the song hypocritical: a "rich rock star" saying that money does not matter or questioning why she then charges for her music.

"[15] The Guardian's Caspar Smith referred to both the song and J's previous single "Do It Like A Dude" as "planet-saving R&B-based hits-in-waiting.

"[16] AOL Radio's James Wells said that it "shows off the tirelessly upbeat, Motown-tinged singing and songwriting for which Jessie J has become known."

"[10] Nick Levine of Digital Spy compared the song to Miley Cyrus's "Party in the U.S.A." (2009), which was co-written by Jessie J.

He said, "Truth be told, 'Price Tag' does come off a little bit corny, but thanks in no small part to Jessie's spunky likability" and described it as a "sun-dappled, hip-hop-inflected midtempo head-nodder".

[19][20] On its second week on the chart, the song retained its number-one position by a margin of less than 5%, selling over 90,000 copies, preventing Lady Gaga's new single "Born This Way" and Chipmunk's "Champion" from debuting at number one.

It also received Radio Disney airplay, peaking at number 2 on the Top 30 Countdown for 2 weeks, behind "On My Mind" by Cody Simpson.

As the chorus begins, Jessie J is shown dancing under a money tree with dollar bills covering its branches.

The video ends with Jessie J closing the door to her doll house; with her still inside it, the camera carries on zooming out.

Notably, one of the back-up dancers in the video is fellow musical artist FKA Twigs early in her career.