Production was handled by Mannie Fresh, Mike Caren, Play-N-Skillz, Happy Perez, Steve-O Valdez, Bryan-Michael Cox, DJ Clue, Jovonn "The Don" Alexander, StarGate, and Frankie J himself, who also served as executive producer together with Charles Chavez.

Its lead single, "That Girl", made it to number 43 on the US Billboard Hot 100.

"continues to work the smooth ballads and light mid-tempo material with a remarkable degree of finesse, the album contains another handful of attempts at sculpting a tougher image.

Again, he doesn't step too far outside his comfort level on the tracks [...] For the most part, the singer goes with his strengths and delivers another decent album that should at least sustain his loyal following".

[1] Priceless did not perform as well as expected, compared to Frankie's 2005 platinum success The One, which debuted at number three.