Pride in Liverpool usually features a parade and march which sets off on the Saturday at St George's Hall, winding its way through the city centre and ending up at the main site of the festival.

The Chief executive officer is Andi Herring, who is responsible for driving the strategic goals of the charity, managing overall operations and leading on key events and campaigns delivered by the organisation.

The campaign took a significant turning point in 2008 when the newly formed Liverpool LGBT Network voted that establishing a permanent Pride in the city would be one of its key priorities.

[permanent dead link‍] At the height of Liverpool's year as European Capital of Culture, it was felt that staging a successful festival to rival those of other large UK cities was a realistic and attainable goal.

Later in the year, the movement began to gather pace and was bolstered by a renewed sense of urgency and determination following the high-profile homophobic murder of Michael Causer on the outskirts of the city.

[19] Despite the overall festival proving successful in the end with visitor numbers doubling,[20] organisers came under heavy criticism from openly gay councillor and chair of the Village Business Association, Steve Radford.

A dedicated LGBT page on the Visit Liverpool website was also launched to advertise the Pride Quarter as a tourist destination and banners were put in place in the numerous streets around the area to mark the inauguration.

[83] The main differences being that Liverpool Pride is now officially sponsored by public authorities, has a legal structure and framework, is a weekend event as opposed to week-long, and does not include references to 'Lesbian' and 'Gay' in its title through fear of alienating transgender people.

Moreover, Pride in the early 90s tended to concentrate more on arts, exhibitions, culture, talks, workshops and function evenings, in contrast to the party on the scene/popstar on stage format as seen today.

To put it into perspective, gay men still faced an unequal age of consent, the infamous Section 28 was still in existence, there would be no partnership or adoption rights for same sex couples for at least another decade whilst OutRage!, a UK based LGBT activist group, was only in its infancy.

[84] Highlights of the festivals included discussions on women in the church, LGBT parenting and literature, support for gay and lesbian victims of sexual abuse and health awareness workshops.

A more outdoor cabaret and stage type atmosphere was created around Pownall Square, which was chosen for its close proximity to The Brunswick and Time Out, two popular gay frequented pubs of the day.