Prima Esposizione Internazionale d'Arte Decorativa Moderna

The Prima Esposizione Internazionale d'Arte Decorativa Moderna (English: First International Exposition of Modern Decorative Arts), held in Turin, Italy in 1902 (opened 10 May), was a world arts exhibition that was important in spreading the popularity of Art Nouveau design, especially to Italy.

Its aim was explicitly modern: "Only original products that show a decisive tendency toward aesthetic renewal of form will be admitted.

Neither mere imitations of past styles nor industrial products not inspired by an artistic sense will be accepted.

"[1] The chief architect was Raimondo D'Aronco who modelled his pavilions on those of Joseph Maria Olbrich in Darmstadt.

[2] Numerous interiors were on display,[3] including "A Lady's Writing Room" designed by Frances MacDonald and Herbert MacNair[4] of the Glasgow School.

Poster International Exposition of Modern Decorative Arts
Furnishing for decorative arts fair 'la Prima Esposizione Internazionale d'Arte Decorativa Moderna' by Victor Horta