Prima Sport is a Romanian network of sports channels owned and operated by the media group Clever.

Both channels were sold in March 2014 to Intel Sky Broadcasting LTD, the company that bought the rights for the Liga I and Cupa Ligii and needed their own television channels to distribute the content.

On July 1, 2014, the HD version of both channels was launched.

In September 2017 it was sold to Clever Media Network SRL, owned by businessman Adrian Tomşa.

In 2020, LookPlus was changed to a second channel of sports programming under the name Look Sport+.