The group released their debut single "Rude" in late 2013, eventually achieving commercial success worldwide, reaching atop the U.S.

[5] The band released the non-album single "#SundayFunday" on July 17, 2015 to mixed reviews and was not received well on radio airplay.

The band announced the single "Lay You Down Easy", featuring dancehall recording artist Sean Paul.

AllMusic's Heather Phares praised the band for following the template used in their debut single "Rude" to create pop songs that are both feel-good and catchy, while also writing "a few sleepy ballads ("No Regrets," "I Need You") and defiant outbursts ("Dance Monkey," "The Way God Made Me") that offer some variety," concluding that "Even with these detours, Primary Colours is a much tighter, more enjoyable album that shows Magic!

"[16] Jessica Mule of Renowned for Sound felt that the band surpassed their hit single with their second album, saying that "In 10 tracks, Magic!

has written and created an easily digestible, pop tropical paradise from the 80s within Primary Colors [...] a proverbial invitation for listeners to not judge a book by its cover, or in this case, an artist by their global chart topper.

"[18] Pitchfork writer Jeremy Gordon heavily panned the album for its songs that are "pop takes on basic reggae rhythms ("Red Dress")" or "sound like the band was ripping gravity bongs before putting pen to paper and melody to reel ("Gloria", "Lay You Down Easy").