The Primrose Hill set is a name applied to a group of celebrities in the 1990s, who were based in Primrose Hill, near Camden Town in North London, and had, in the words of Andrew Johnson writing in The Independent in 2010, a reputation for "having a whale of a time with drink, drugs and bed-hopping".
[1] [2] [3] [4] The core members of the group had lived close to each other in the Primrose Hill area of north London, as well as in neighbouring Belsize Park and Hampstead; however, the social focus for the group was really the Notting Hill area, several miles away in west London.
Supernova Heights, Noel Gallagher's Steele's Road home, was associated with the Primrose Hill set, and gained a reputation as a place of non-stop parties, and excess.
While some of the Natural Nylon films received good notices, there were no notable box office successes.
The company enjoyed some success with theatrical productions, co-producing an acclaimed adaptation of Dr Faustus at the Young Vic in 2002.