Primrose League

[1] A meeting was held at the Carlton Club shortly afterwards, consisting of Churchill, Wolff, Sir John Gorst, Percy Mitford, Colonel Fred Burnaby and some others, to whom were subsequently added Satchell Hopkins, J.

Stone, Rowlands and some Birmingham supporters of Burnaby, who also wished to return Lord Randolph Churchill as a Conservative member for that city.

Wolff had for some years perceived the influence exercised in benefit societies by badges and titular appellations, and he endeavoured to devise some quaint phraseology that would be attractive to the working classes.

This idea, though at first ridiculed, was greatly developed since the foundation of the order; and new distinctions and decorations were founded, also contributing to the attractions of the league.

[2] Members were expected to actively support the league, and to keep up interest, a programme of social events was organised for the membership, "of which the Primrose summer fête, often held in the grounds of stately homes opened for the first time for this purpose, provided the grand annual climax".

[2] There were, however, also day excursions and winter evening entertainments for league members, leading Flora Thompson to conclude that "It was no wonder the pretty little enamelled primrose badge, worn as a brooch or lapel ornament, was so much in evidence".

[citation needed] Part of the attraction of the League was due to its cross-class appeal: workers could enjoy the fêtes; the middle-classes could enjoy meeting the local nobs; while for upper-class women, the League offered an opportunity for political mobilisation, with the new bicycles providing means for them to reach a wide range of country villages.

The League's Gazette carried articles by leading politicians of the day, including even then-leader and future Prime Minister Margaret Thatcher (in September/October 1977), but following the resignation of its industrious secretary of 45 years, Evelyn Hawley, C.B.E., at the end of 1988, it went into terminal decline.

The Daily Telegraph reported on 16 December 2004: "[T]his week saw a significant event for any observers of political history: after 121 years, the Primrose League was finally wound up.

The Primrose League website states: "True conservatism advocates the furtherance of the United Kingdom and its interests, respect for our history, culture and customs, preservation of established institutions and traditional principles within a political democracy.

Our purpose is to pursue the goal of ever greater confidence, optimism, prosperity, security, pride and patriotism in the United Kingdom, preserve our democratic system and constitutional monarchy, the rights of our citizens, and the broad interests of the Nation against socialist attack.

Primrose League badges
Primrose League Neddlework Committee (1914)