Primula vialii,[2] Vial's primrose, is a species of flowering plant in the family Primulaceae, originating from wet meadows, or near water in high valleys of SW Sichuan and northern Yunnan[3] in southern China.

The flowers initially appear as narrow green spikes turning red, then opening pink from the base upwards, thus giving a striking bicoloured appearance.

The Latin specific epithet vialii honours Paul Vial (1855-1917).

[4] This plant is cultivated as a garden ornamental, and has gained the Royal Horticultural Society's Award of Garden Merit.

[5][6] There is a white flowered cultivar 'Alison Holland', which was discovered by 85-year old amateur gardener John Holland in his wild upland garden in northern England.