[2][better source needed] She serves as the President of the Board of Directors of Petra National Trust[3][4][5] and is a liaison with The Royal Hashemite Court and Jordanian government ministries.

In the triennial General Assembly meeting of ICOMOS in Sydney Australia, Princess Dana was formally elected to the board as Vice President.

Through her advocacy efforts, Princess Dana works to place cultural heritage at the center of tourism and development policies and programs locally, regionally, and internationally.

She has spoken at international conferences throughout the world and contributed to influencing the language of tourism and development to include heritage, culture, and preservation as key components.

The program is designed to empower young leaders to identify with their heritage and become responsible tourism entrepreneurs and committed protectors of Petra's significance and integrity.

PNT is the only organization in Jordan and the wider Middle East that successfully offers a substantial, systematic, and structured heritage education program for youth.

Since the early 1990s, Princess Dana has worked to promote cultural heritage preservation, education, and sustainable development in various capacities in the three sectors: private, public, and civil society, both in Jordan and in the United States.

[24] In November 2019, Coventry University bestowed an honorary doctoral degree in literature on Princess Dana for her effective role in cultural heritage preservation and contribution to sustainable development, responsible tourism, and peacebuilding.