It actively held companies in six different industry sectors, including News and Media, Banking and Financial Services, Automotive, Shipping and Cruises, Real Estate and Agriculture.
Princesse El Materi Holding’s first acquisition was the company Ennakl,[1] the importer of Volkswagen to Tunisia, for a reputed 22 million dinars.
Following the deal, Sakher El Materi, president of the company, said that “at a time when throughout the world, the press, are forced to merge to survive, I am here to give the group Assabah- Le Temps, the means of its ambitions“.
He stressed that his aim was to contribute to the Tunisian pluralistic media landscape with a stronger “Assabah-Le Temps Group, keen on innovation, more open to youth and more focused on issues of our time”.
Zitouna Bank, whose Arabic name is in reference to the olive tree, will provide services to individual customers, Tunisian and international enterprises and investors, as much as it will contribute to the country’s development effort.
[7][8] In recognition of the success of the label Zitouna, The group entered the Agricultural industry by planting olive trees on a plot of 1,200 hectares.