Prioritise Pleasure is the second studio album by the British musician Self Esteem, aka Rebecca Lucy Taylor, released on 22 October 2021.

She has said that much of the rest of the album was written by early 2020[3] with rough demos waiting to be turned into full recordings, but due to the pandemic restrictions she "had to just sit and think about it longer than usual".

[4] Of the lead single "I Do This All The Time", which is largely spoken word, Taylor has said "I went into this studio in Sheffield just to experiment, and I ended up building the backing track up, and just reading out my iPhone notes in a row".

In the face of prima facie criticisms of the phrase being self-centred, Taylor has emphasised that the track highlights the importance of not being driven by the need to please others,[11] and "that not being indulgent and that not being selfish".

[9][12] One of the lines references sexist comments from a Slow Club tour manager who told her to put her dress on and stop complaining and said: "You’d be working in McDonald’s if you weren’t doing this".

[5][13] Of the abrupt ending used in this and other tracks on the album, she has described it as a "mid-paragraph idea"[4] and that "it’s important to also acknowledge the fact that the happy-ever-after doesn’t exist, because it can just stop at any time.

[15] "How Can I Help You" deals with the objectification of women,[16] but was also inspired by the pain that Taylor felt of producing a record – Compliments Please – that she was intensely proud of yet gained limited commercial or critical success.

[30] In July, she released the title track and announced that the record, Prioritise Pleasure, would coincide with a UK tour in October of the same year.

[24] El Hunt in NME called it "assured and unapologetic" and "charged with a dark, smirking wit that's impossible to turn away from".

[28] Jessie Atkinson of Gigwise concluded that Prioritise Pleasure "represents Rebecca Taylor reaching her well-deserved pinnacle, as a modern popstar with the whole package: voice, humour, choreography, honesty, looks and the uncanny ability to pen a banger".